Search Engine Land recently release the great article about 5 top local marketing trends for 2012. It's a great article to see how local business owner can apply to their local business marketing strategies. Michigan Local Coupons's staff and marketing guru have no doubt, 2012 is going to be a great year for local business to recover and grow beyond down economy. Regardless what you do, you will need to implement local advertising with several different marketing strategies and web promotions into your marketing plan. Here are some of the valuable important points in the article that you should pay attention to.
Localization Will Trump LocalDon't be afraid of running a small local business or any kind. It's your turn to get started for 2012 local marketing by capitalizing on the local search marketing trends.
Local marketing has been a hot topic for several years. However, what will set the ultimate winners apart from the pack in the local market in 2012 is "localization," or customization of your marketing for each specific geographic target. Take hotels, for example. Various national chains run generic local ads across the country, but one Boston hotel management firm increased its reservation phone calls from the web by 508% in their first month after moving to a localized strategy. Local has been the rage, but the more meaningful trend in 2012 will be localization.
Whether you're leveraging Search, mobile coupon, downloadable discount promotions, location-awareness or GEO localization or many of these tactics, there are plenty of local marketing opportunities that will help your business drive growth in the coming years. Michigan Local Coupons encourage you to visit and share Michigan Local Coupons on Twitter with your friends. We hope to save you and your friends money and support local businesses the same time. We are the winners. After all, Marketing gurus at Michigan Local Coupons wish you a great holiday and happy new year 2012! PR9127705403
